Ezine (electronic magazine) advertising is a great method for
exposing your offer to a targeted audience (niche). This
type of advertising can be quite expensive though if you don't
know what to look for.
Two years of experience advertising in dozens of ezines has
revealed a few money saving trends and commonalities. These
tendencies will save the ezine marketer a considerable amount
of money, especially when combined.
You may not realize it, but ezine ad specials and deals are
fairly common if you know where to look and what to look for.
In this article, I will show you how to find these specials,
what types to look for, and the details you need to know about
each one in order to take advantage of these offers.
Subscribe
This may seem obvious, but I never subscribed to ezines, simply
because it wasn't necessary in order to purchase an ad. I would
go to the website, fill out the ad form, hit the PayPal button,
and submit the ad. What I didn't know was that, though sometimes
ad specials are available on the website, the best ones are
usually offered to subscribers.
With that in mind, always subscribe first. In fact, I recommend
subscribing to about 20 or more ezines in your niche if you can
find that many.
Why the large number?
This is to insure a greater chance that one or more specials
will appear in your email with regularity. It's a good idea to
set up a separate email account just for these subscriptions.
The following are some of the special offers you'll find as a
subscriber.
Free Classified Ads
A few of the ezines you subscribe to will allow you to submit a
free classified ad as a bonus for subscribing. Some even allow
you to submit your ad every week for free. If you take
advantage of these freebies, you'll find a few gems that do
pretty well and are worth the effort of submitting.
Additionally, many ezines post their ads online. I receive a
steady trickle of visitors from such ads.
Subscription Specials
From time to time, you'll receive some great advertising
specials. The key here is to keep your eye out for them and be
ready to respond because these deals are usually limited in
number and time of availability.
Some common specials you'll see are buy one get one free solo
ads (your ad alone goes out to the entire list of subscribers),
volumn ad discounts, and ad packages. The ad packages usually
have a mixture of ads for example, a solo ad, top sponsor ad,
and a classified ad.
Off Season Ad Specials
Summer and mid Winter (December and January) are usually slower
months in terms of advertising. Many ezine owners who don't
normally offer ad space in their publications will offer
special deals to subscribers. These advertising specials are
limited in number and may sell out quickly. A recent ad I ran
in one of these ezines produced the best response I've had yet.
Submitting Articles
As a subscriber, you'll get to submit articles to some of the
ezines. This is an increasingly popular method of getting your
message prominently in front of ezine subscribers for free.
The key to this method is to offer quality information and then
put a subtle pitch for your website at the end in the author's
bio. This method works best if you own your own website
versus affiliate or replicated web sites.
Additionally, you can submit your article directly to other
ezine publishers who accept them, to article announcement
lists, and to article directories.
I highly recommend that you do not miss out on this type of
promotion. In fact, hire a ghost writer if you have trouble
writing. There are hundreds if not thousands of places online
that will accept articles for free. You'll recover your
investment.
If you want to save money and put your ad campaign in high
gear, employ the methods mentioned and keep a sharp eye out.
The combined savings will be quite substantial. Of course, that
means an increase in your profit margin.
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ABOUT THE AUTHOR
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Greg Root started using ezine advertising almost exclusively
since 2003 and owns and maintains The Ezine Ad Tester at
http://www.maxprofitpro.com/
See the results of his ezine advertising campaigns to find
the best ezine marketing resources on the internet.
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