Here is a little trick for free and simple advertising for your website/business.
Think of all of the products you have purchased and programs you have signed up for in your online venture.
Some of them were good, others were not. For all the products
that satisfied you, go to each one of the providing companies and submit a testimonial.
What is a testimonial?
According to Wikipedia, "In promotion and advertising,
a testimonial or endorsement consists of a written or spoken
statement, sometimes from a public figure, sometimes from
a private citizen, extolling the virtue of some product."
Just write a few sentences that are meaningful and that make
the product or the service sound good (but only if it's really good).
Then just email your testimonial to the companies that provided that
service or product. Make sure you put the word "testimonial"
in the subject line of your email and your name and website url
at the bottom of the testimonial.
Here it's an example of a testimonial I have recently received from one of my customers:
===========================================
"I just want to say that I appreciate how helpful you have been. You are very responsive with a great eye for detail.
I would recommend you!"
My customer's name
My customer's website
===========================================
Some companies will not post your testimonial but many will do it if you write a meaningful and true one.
Pay attention! From a visitor's view, testimonials are of three types and so it should be for the companies:
1) Testimonials signed John Doe from California and no link to a website.
You can see such fakes all over the internet, especially on
money-making websites where they promise you'll make
a lot of money without doing anything. You know the type.
No serious visitor will believe such a testimonial.
2) Testimonials containing an affiliate link.
That's a step forward but not a big one. Put yourself in a visitor's
shoes ... Who's this guy who endorsed this program? Well ...
is just one of the hundreds of unidentified affiliates of a certain program...
3) Testimonials containing a link to YOUR website.
Well, now a visitor can see that a real person, a serious
business owner endorsed that product or program. That's completely another story!
And by the way, you know that Google has revolutionized SEO
(search engine optimization) by heavily weighting the importance
of links. In short, if many sites link to your website, then your
site will probably get a higher ranking.
That's what the testimonial will provide: a one-way link to your website.
This is a very effective and FREE way of advertising.
Anne Marie is the publisher of Jokes Journal and the CEO of AdsHome Ezine Advertising Co-op.
====================================
Low Cost Advertising Campaigns In Multiple Ezines
Your FIVE STAR KEY to Successful Branding
====================================
