What is an Ad Co-op? A program which unites advertisers,
ezine publishers and the owner of the program.
Usually, the ezine publisher receives a new subscriber under
one condition: that subscriber's one time ad will be published.
1. Contact Immediately the New Subscribers!
What is a new subscriber sent by an ad co-op? A person
who just opened its wallet to purchase advertising. Are you
interested to sell advertising in your ezine? Then don't wait
the advertiser to close its wallet! Capture its attention!
If you will not do it ... every time there will be another
publisher to do it instead of you.
Always remember the following simple rule: if there is one
single buyer and many sellers (a new subscriber is sent in the
same time to many publishers), you have to fight if you want
to sell. You can afford to lose the time only when you're the
sole seller, but this is not our case.
I noticed some publishers who wait many days before to
contact a new subscriber. It's like making donations to its
fellow publishers. If you're rich, then you can afford to make
donations. But if you're an online ezine publisher, then you
are not rich ...
2. Request Her/His Confirmation Before Adding A New Subscriber
To Your Ezine's List
Surprise? That person agreed to subscribe to your ezine when purchased the ad from the ad co-op, then why to do it?
Unfortunately, as every human invention, the ad co-ops are not perfect and have also disadvantages.
Some new "subscribers" will never read your messages
(especially if you don't hurry to contact them) mainly
because they will become overloaded with information from other publishers.
Some new "subscribers" will never read your messages
because they never intend to! They agreed to subscribe
to the ezines only because this was an easy way of obtaining cheaper advertising.
The confirmation may be a first filter for such "subscribers".
What do you need? Readers or figures to be proud of? So what if you will have 100,000 subscribers when 90% won't read your ezine?
Conduct during one single week such a test and you will
be surprised how many new "subscribers" do not read
your message even if the subject is
"Your Confirmation Is Required"!
Please don't understand this ezine article in a wrong way. This article is not against ad co-ops.
I am an ezine ad co-op owner after all ...
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