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Despite what your guru may tell you about how easy
is to get a nice profit by simply copying and pasting
a pre-written solo ad found in the members area of
the program you just joined, the reality is totally different.
No one ever became wealthy by doing almost nothing (copying & pasting some solo ads).
Not even your guru! Except for the heirs of the wealthy people ...
Before starting any new solo advertising campaign, be sure that you follow some simple principles:
1. Tell the truth in your solo ads and don't mislead the readers. People don't like the deceivers.
2. Write an attention grabbing subject line for your solo ad. No one will open a solo ad that has a
subject line that says nothing. Like "Check this out".
3. Don't copy and paste a pre-written solo ad
that you don't know whether is good or not or
whether people are already bored to see it again
and again. You're not the only one who is told to copy that solo ad. Every new member is given the same wrong advice.
4. Double check your spelling. Grammatical errors are not your friends. If your credibility is affected, what result do you think you'll get?
5. Don't hide youself by not adding a signature to your solo ad. If no one is signing that ad where
a certain thing is recommended, why do you think that the reader will trust such recommendation?
6. Learn what words to avoid in your ad copy so that your solo ad not to be blocked by spam filters.
Don't assume that many publishers are willing and able to help you.
7. Test different solo ads so that to see which one is better. Then start your actual solo advertising
campaign using the ad that got the better results. Never forget to use an ad tracker.
8. Choose carefully who will publish your solo ad. There is a jungle out there. There are professionals,
but also amateurs and even scammers. An amateur or a scammer may simply destroy your advertising campaign.
 Adrian Jock is the publisher of
Ezine Advertising Info Newsletter and
Ad Co-ops News Ezine.
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