Some months passed since I decided to reply to every unsubscribe request with a message asking people why they unsubscribe. I'm always looking to improve the content of my ezines and the feedback of a person who unsubscribes may be valuable. If you're an ezine publisher you should do the same. It's a sure way to find out what people need. And that's a key to your SUCCESS!
Please find below a collection of reasons which determine people to unsubscribe. You'll be amazed to find out how many reasons are on this earth! Maybe you won't believe me, but one guy who never ordered me one single paid ad as long as he was my subscriber, after receiving my unsubscribe follow-up, asked me about my prices!!! I'm not joking! Enjoy!
"I signed up to be on ezine list through ... [author's note: here was the name of an ezine ad co-op]. But I find I am on solo ads and everything else that these so called ezines can find to sell. I some times get as many as 20 emails from one ezine alone a day and that was NOT in the original deal. I am inundated with what I consider to be spam every day. A hundred or more emails daily. So I am opting out of ezine advertising." - Richard E.
"The reason I am unsubscribing is that a lot of your content while relevant to people who are selling information on the net, I feel is not what I am looking for in marketing my children's novel." - Warren T.
"I made the silly mistake of jumping at a chance for a free ad on somebody's website, and before you could say "uh oh" I had 100 or so e-mails in my inbox. It doesn't take a genius to realise that I cannot possibly read all of them. It's just not worth a free ad to wade through a sea of ads, ads, ads! Makes me realise that people probably won't even read mine, free or no. Of course, since you've given it the personal touch and actually contacted me, I will give you another look and possibly resubscribe using my "business" address... this is my personal one (my mistake, I guess)." - Jaye
"My reason for unsubscribing is that I am receiving way too many ezines and yours comes as 3 issues at a time!" - Stuart R.
[Author's note: after receiving this message I decided to send maximum 2 parts of the ezine at a time.]
"My unsubscribing to your ezine has nothing to do with the quality or content of your ezine, but merely with my own time constraints. I subscribed thru the ...
[author's note: here was the name of an ezine ad co-op], along with 155 other ezines. That was a mistake; there aren't enough hours in a 24 hr day to read 155 ezines.
But let me ask you a question: how much would you charge for a top or middle sponsor ad to run in every issue for a month or two weeks? That way, even if sometimes your email is deleted because of time constraints, over the course of 2 weeks or a month all your subscribers are going to see my ad at least once, and others will see it multiple times. I haven't seen an ad package like that being offered by anyone that I know of, but I'd rather
do that kind of targeted advertising, rather than a one shot deal in 155 ezines. So let me know what you think of this idea, and maybe we can do some business after all. Thanks again for your follow-up interest." - Erik J.
[Author's note: this is the most unexpected answer I received. An order coming from a guy who just unsubscribed!]
"I am unsubscribing for two reasons
1) I am suffering from information overload and
2) I simply don't have time to read your publication since I opened the ..." - Scott
"I am un-subscribing because I just got a job in another city, and I'll be un-hooking and un-plugging and moving a mobile home. This move should take a couple of weeks or so. Your mail would stack up or bounce." - Guadalupe O.
After first publishing the article "Why People Unsubscribe From Ezines?", I received from a reader the following funny message:
"Thanks for the great article on why people unsubscribe. I agree with them all. Please unsubscribe me as well :-) Thanks" - Clint C.
Well, not so funny for me because it's an unsubscribe request, but at least ... maybe I really wrote a great article, as my ex-subscriber said :-)
What do YOU think?
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2001 and its quality has been improved year after year
using different methods like the one shown in this article.
If you're interested in marketing and especially ezine
advertising, then you should definitely give it a try!
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